Terms of use
Last updated 21 September 2026
1. About these terms
These Terms of Use, the Terms, govern your access to and use of the Atara Care website at www.ataracare.com, the Site. The Site is operated by Digital Care Home Ltd, registered in England and Wales, company number 16972485, registered office 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, trading as Atara Care.
By using the Site you confirm that you accept these Terms and agree to comply with them. If you use the Site for a company or an organisation, you confirm that you have authority to bind that organisation.
2. Definitions
In these Terms:
- Site: the website at www.ataracare.com, including its pages and content.
- Platform: the Atara Care care management software product.
- User, or you: any person who accesses or uses the Site.
- Customer: a care provider organisation that contracts with Atara Care for access to the Platform.
- Content: text, graphics, software, trademarks, layouts, images and other material on the Site.
- MSA: the Master Subscription Agreement, and the order forms and policies that accompany it, which governs use of the Platform.
3. Scope of these terms
These Terms apply to use of the Site only. Access to and use of the Platform are governed separately, by the MSA entered into by the subscribing care provider.
Where these Terms and an MSA are inconsistent about Platform access or services, the MSA prevails.
4. Who the site is for
The Site is intended for UK care home operators, managers, staff and prospective business customers evaluating Atara Care.
It is not directed at consumers, patients, residents or anyone under 18. If you use the Site from outside the UK you do so on your own initiative, and you are responsible for complying with local law.
5. Acceptable use
You must not use the Site in a way that is unlawful, harmful or abusive. In particular, you must not:
- breach any applicable law, regulation or third party right;
- scrape, crawl, spider, reverse engineer or attempt to extract source code, data or structure from the Site;
- introduce malware, viruses or other harmful code;
- attempt to disrupt availability, security or performance;
- use automated systems to access the Site without our prior written consent;
- impersonate any person or organisation, or misrepresent your identity or affiliation;
- harvest personal data, or use Site content for unauthorised commercial exploitation;
- use Site content to train or fine-tune automated models without our prior written consent.
6. Accounts and credentials
If any part of the Site requires sign-in credentials, including for demo or pilot access, you are responsible for keeping those credentials confidential and for any use of them.
Notify us through the form at www.ataracare.com/contact immediately if you suspect unauthorised use of your account.
7. Demo requests, enquiries and information you submit
Information you send through the contact form, by email or through any other enquiry channel linked from this Site, for example a demo request, must be accurate and not misleading.
So far as the law allows, you grant us a non-exclusive, worldwide, royalty-free licence to use the information you submit, excluding personal data, to answer your enquiry, to operate the Site and to improve our services.
You must not send confidential third party information, special category personal data or live resident records through a public enquiry channel, unless we have asked for it through an appropriate secure process.
8. No medical, clinical, legal or regulatory advice
Content on the Site is general information only. It is not medical, clinical, legal, regulatory or professional advice.
You must rely on your own professional judgement and, where appropriate, on independent specialist advice.
9. Regulatory compliance
Atara Care products and materials are built to support compliance work. They do not replace your organisation's legal and regulatory obligations.
The registered provider, the registered manager and the relevant staff remain solely responsible for compliance with the obligations that apply to them, including the fundamental standards in England and the 2017 Regulations in Wales, UK GDPR, PECR, the NHS Data Security and Protection Toolkit in England and any other relevant law or guidance.
10. Intellectual property and trademarks
All intellectual property rights in the Site and its Content are owned by, or licensed to, Digital Care Home Ltd. The Atara Care name, logo and branding are protected trademarks and may not be used without our prior written permission.
You are granted a limited, revocable, non-transferable licence to view Site content for internal business evaluation only. No other rights are granted.
11. Third party links and resources
The Site may link to third party websites or resources. Those links are a convenience only and do not imply endorsement.
We are not responsible for the content, security, availability or practices of a third party site.
12. Availability, change and withdrawal
We may change, suspend or withdraw all or any part of the Site at any time and without notice.
The Site is provided as available. No service levels, uptime commitments or response time guarantees apply to the public website.
13. Disclaimer of warranties
So far as the law allows, the Site and all its Content are provided as is and as available, without warranty of any kind, express or implied, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, completeness or uninterrupted availability.
14. Limitation of liability
So far as the law allows, we are not liable for indirect, consequential, incidental, special, punitive or exemplary loss or damage, including loss of profits, revenue, business, goodwill, anticipated savings, data or regulatory exposure.
Our total liability arising out of or in connection with the Site or these Terms will not exceed the greater of GBP 100, or the amount, if any, you paid specifically for access to the Site in the 12 months before the event giving rise to the claim.
Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation or for any liability that cannot lawfully be excluded.
15. Indemnity
You agree to indemnify Digital Care Home Ltd, its officers, employees, agents and contractors against losses, damages, claims, liabilities and reasonable legal costs arising from your breach of these Terms, your misuse of the Site or your infringement of third party rights.
17. Events outside our control
We are not liable for delay or failure in performance caused by events beyond our reasonable control, including acts of God, war, civil unrest, government action, pandemics, internet outages, infrastructure failure or cyber incidents.
18. Suspension and termination of access
We may suspend, restrict or end your access to the Site at any time, with or without notice, where we reasonably consider it necessary to protect users, the Site, our systems or our legal interests.
19. Notices
Formal notices to us must be sent by post to our registered office. We may give notice to you by posting an update on the Site, or by email where you have given us contact details.
20. Assignment
You may not transfer or assign any right or obligation under these Terms without our prior written consent. We may transfer our rights and obligations to a group company or a successor in connection with a merger, acquisition or reorganisation.
21. Severability
If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions remain in full force and effect.
22. No waiver
A failure or delay by us in exercising a right or a remedy is not a waiver of that right or remedy.
23. Entire agreement
These Terms, together with our Privacy Policy and our Cookie Policy, are the entire agreement between you and us about use of the Site. Where it applies, use of the Platform is additionally governed by the relevant MSA.
24. No third party rights
A person who is not a party to these Terms has no right under the Contracts (Rights of Third Parties) Act 1999 to enforce any of them.
25. Governing law and jurisdiction
These Terms, and any dispute or claim arising out of or in connection with them, including a non-contractual dispute or claim, are governed by the laws of England and Wales.
The courts of England and Wales have exclusive jurisdiction to settle any such dispute or claim.
26. Changes to these terms
We may update these Terms from time to time. A change takes effect when it is published on this page, unless we state otherwise. The date at the top shows the latest revision.
If you continue to use the Site after an update is published, you accept the revised Terms.
27. Contact
For anything about these Terms, use the form at www.ataracare.com/contact. Legal notices must be sent by post to our registered office.
Digital Care Home Ltd, 71-75 Shelton Street, Covent Garden, London WC2H 9JQ.